IA Forward

Building Trust Without the Label

Shane Tatum and Tonya Lied Season 1 Episode 288

In the independent channel, freedom isn’t just a philosophy, it’s your competitive edge. Shane and Tonya unpack the recent sale of Trusted Choice, what it reveals about branding, autonomy, and the true power of local trust, and how owning your name, your brand, and your client relationships can build a stronger, more sustainable agency than any national label ever could.


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