IA Forward
The Independent Insurance Agency Playbook: The insurance business is all about playing an infinite game. Shane and Tonya discuss how to play the long-term game of being a successful agent and creating a culture of freedom for yourself.
Podcasting since 2022 • 286 episodes
IA Forward
Latest Episodes
What Does $20 Billion Mean For You: The Personal Lines Shift to Independent Agencies
Independent agents just scored a major win! The personal lines market share for the IA channel has grown nearly $20 billion in the last four years. Shane and Tonya break down what this momentum means for agency owners, why consumers are choosin...
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Season 1
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Episode 284
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27:50
From Just Do It to Why Do It: What Nike’s Change Means for Independent Agency Owners
Nike’s iconic Just Do It has shifted to Why Do It, but what does that mean for independent agency owners? Shane and Tonya break down Nike’s pivot, the risks of fixing what isn’t broken, and why asking “why” may be the most important step in bui...
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Season 1
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Episode 283
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31:39
Paper, Texts, or FaceTime: Bridging Communication Gaps
How do you communicate effectively when your clients and staff can span generations? Traditionalists trust paper, Boomers want a phone call, Gen X prefer bullet-point emails, a millennial seeks collaboration, and Gen Z has a s video-first minds...
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Season 1
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Episode 282
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35:38
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Chasing New Business and Cultivating Clients
Some people thrive on the thrill of landing the next account, others excel at deepening relationships and growing existing business, and some focus on building systems that attract opportunities. Shane and Tonya explore how these different appr...
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Season 1
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Episode 281
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26:44
What Got You Here Won’t Get You There
Shane and Tonya discuss what it means to pivot with purpose, and why embracing change isn’t risky when it’s rooted in strategy. Whether you're an agency owner stuck in the daily grind, a producer ready to lead, or someone clinging to w...
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Season 1
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Episode 280
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32:28
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